Matilda Djerf’s First Hair Merchandise Will Assist You Get Her Signature Fluffy Blowout

If Hailey Bieber is the “clear woman” manicure muse, Matilda Djerf is, definitely, the hair icon. The Swedish influencer’s signature fuffy blowouts and slick buns have had TikTok in a chokehold since 2021, and she or he’s simply as well-known for her child blonde highlights as she is for her fan-favorite clothes line and idyllic content material. The truth is, Djerf’s hair is the closest fashionable equal we have now to “The Rachel,” with the hashtag #MatildaDjerfHair garnering TikTok views within the thousands and thousands.

Contemplating that her clothes model, Djerf Avenue, was born as a strategy to share her staple items with the world, it is smart that her first foray into magnificence can be hair merchandise that make it simple to attain her signature model. It is one thing her followers have been manifesting for years and one thing Derf herself has been dreaming up for simply as lengthy.

And on March 27, everybody’s goals are coming true with the launch of Djerf Magnificence, a curated collection of two simple to make use of hair merchandise. Forward, she fills us in on the launch, and staff Byrdie shares our trustworthy critiques.

“Djerf Avenue mainly bottles up Matilda’s fluffy, easy blowout with the Breezy Styling Spray. I sprayed it onto damp hair earlier than utilizing my Dyson Airwrap and located that it helped me obtain extra of a textured, wind-blown look (versus completely polished curls). On day two—pictured right here—I used it as a refresher spray on my ends and roots, which undoubtedly pumped some quantity into my flat roots and left my hair smelling unbelievably good. I am undoubtedly a fan!”

Djerf Avenue magnificence will probably be out there to buy at djerfavenue.com in addition to the model’s NYC pop-up on March 27.